Research and Strategy
Research & Strategy
Our quick and responsive teams can run fast CAWI researches that are ready in less than a week offering a quick and effective way to test campaigns before roll out or to generate that essential insight needed to crack that business issue.
When launching complex cross medium campaigns, a correct strategy and testing should be the basis of any sound decision. The steps we recommend are the following:
- Co-create the brief using market intelligence and agency know-how
- Validate the brief with internal stake holders and pre sell to B2B partners
- After development of the creative campaign test the output in controlled CAWI enviroments
- Launch using ABC Testing in digital campaigns and measure the output in real time
